The TIFF format is the professional standard format for archival imaging. It stores photos with total image accuracy and supports color profiles. The disadvantage is file size — a single TIFF file from a DSLR is often extremely large.
When you need to share or distribute TIFF files, changing them to JPG greatly decreases image weight keeping excellent visual quality for most purposes.
TIFF files are simply too large for everyday sharing. Email providers have file size restrictions. Online platforms have file size limits. Websites load slowly when images are unnecessarily large.
Converting TIFF to JPG decreases storage by significantly based on the photo here type and compression settings. This makes photos easy to send and suitable for web.
Photography professionals usually maintain a TIFF or RAW archive for professional use, and export JPG copies for proofing.
Use alljpgconverters.com for a totally free online TIFF to JPG converter requiring no account required.